Flipside Digital Analytics
If like us you believe information and customer insight are the two essential ‘must haves’ for any marketing professional you’ll probably agree with our view that the brilliant thing about websites is how easy it can be to track and analyse customer interaction.
Flipside Digital has its own tool to provide web analytics – a fully managed and hosted web ‘stats’ solution offering a full range of functionality suitable for all types of website across all sectors regardless of size or industry. Designed to be flexible, you can select the functionality you require from a range of unique features that help you make key business decisions, optimise marketing spend, maximise conversions, improve customer retention, maximise website performance and generate a higher ROI.
Key features include:
Key Data
Our unique custom reporting tool collects any information available to your website. This may included successful and unsuccessful search terms, document download requests, application submissions, error pages, shopping cart ‘abandonment’, user log-ins and much more. The output provides vital information with regard to maximising conversions, improving site usability and enhancing customer retention.
Source Performance Analysis
This combines powerful campaign analysis with natural referral reporting to help identify the best channels for attracting visitors while optimising ROI. Source performance is invaluable in identifying which marketing channels, PPC campaigns, and natural referrals, drive most visitors, generate most revenue and trigger events such as searches and downloads. Equally importantly it helps identify the campaigns that don’t work.
Outcome Analysis
A function that rounds up just about everything: Outcome Analysis helps you monitor specific events and link them back to source. Sources that drive revenue are the holy grail of online marketing as they help focus spend and drive down costs while maximising ROI.
SEM/SEO Reporting
An essential function for in-depth reporting on keywords to drive effective PPC campaigns.
Funnel
Working out where and when visitors leave your site offers essential insight to web content managers with regard to which pages need to be changed or improved for conversions or customer retention.
Live Reporting
A major benefit of digital channels is the fact you don’t have to wait to collate and analyse your reports. Our tool provides for a true real-time view of website activity in a number of continuously updated displays – data for campaigns, e-commerce, traffic and Key Data provide the ability to make fast and effective decisions.
Custom Data Distribution
Daily, weekly or monthly metrics in one easy to read report that tracks changes in site usage and customer behaviour. This can be automatically emailed to all relevant people within your organisation.
Back Button Tracking
Often overlooked by other analytic tools this unique function gives a complete picture of customer behaviour.
Generating the complete picture
Flipside Digital Analytics is an incredibly powerful tool that can ‘slice and dice’ your web data in as many ways as you can think of and others you can’t! If you’re looking to select an analytics package for your site please do come and talk to us and let us show you what we can do.