Website Analytics

Website statistics put management information at your fingertips

There’s always an element of guesswork when you launch a website. Even with a best practice development and creative process as rigorous as the one we employ at Flipside Digital we can only use our experience and expertise to anticipate how visitors are most likely to interact with a site.

Quick, transparent and accurate accountability

The fantastic thing about the web over other means of communication is that it can be so accountable. With the right analytical tools you can gain insight updated on a virtually constant basis into how visitors are finding the site and how they are using it page-by-page.

On a more detailed level it is possible to see which bits of your web page ‘real estate’ is attracting the most attention by click-throughs to other pages and parts of the site. This enables you to fine tune the site by changing or replacing pages or image, or moving things around on the page until you get the balance of traffic you’re looking for.

Of course if you have an e-commerce site, you will want the site to drive commercial applications like brochure requests, or will be expecting some other interaction from the visitor such as customer database building. As such good analytical tools, that can integrate other non-web related data, will let you determine the ROI of any collateral marketing activity

What sort of website visitor analysis might you need?

Typically there are two ways to interrogate web server logs to report on visitor habits and site performance;

Inexpensive package products

• Typically cost no more than a few hundred pounds
• Use proprietary data-storage techniques
• Basic level of statistics and reports
• Generally more use to site maintainers than marketing or commercial users
• Often hard to integrate reports with data from other sources

Integrated Data Warehouse products

• Customised products built on standard database
• Flexible interrogation and reporting of statistics
• Integration with other data can push costs up
• At top end implementation and consultancy can push costs to six figure sum

Flipside Digital’s view of web statistics and reporting

As a fully integrated Digital Agency Flipside Digital believes there is a need for a solution that bridges the gap between currently available tools to provide fully flexible and customised reporting at a reasonable cost.

For the technically minded we achieve this by combining our powerful web log processing software, which builds a relational database schema from the log data with a managed service providing the detailed reports your business wants by leveraging our extensive warehousing expertise.

In non-techy terms it means you get the management information and insight you want in the most cost-effective way possible.

If you would like more information on website visitor analytics we think it’s a very sexy’ subject (sometimes we’re a bit sad like that!), so please don’t hesitate to give us a call.