Video Streaming

The power of video communication

The marketing world has long been in agreement that nothing is more compelling than a the audio-visual message – why else would a 30 second commercial in the centre break of Coronation Street cost in excess of £30,000?

Of course broadcast TV may give you the coverage, but it also gives you a huge amount of wastage. Add the high cost of broadcast quality production, and the sheer expense of the media, and you can see why pushing video at customers and prospects has been something of a non-starter for most businesses.

Video on websites – why narrowcast video streaming is the new broadcast

The most fabulous thing about the world wide web is that the whole world views it through a ‘video screen’ – and where there’s a screen there’s an opportunity to show a commercial. The only difference is that instead of broadcasting your message to a random audience you are ‘narrowcasting’ it to individuals who are much more tightly targeted.

It gets better still as the constraints on creativity and length of message are nowhere near as rigorous – streaming video in this way is every marketing man’s dream:

• You can show a 30 second commercial
• You can show and entire promotional video
• You can re-edit and repurpose existing footage
• It is Ideal for ‘infomercials’
• If budgets are tight, production needn’t be to such high standards

How difficult is it to stream video over the internet?

Video streaming has no real technical hurdles. Once you have the edited content you simply host the file on a streaming server and the end user can view it via a media player or embedded directly on your website.

Streamed video – the gap between supply and demand

As just about every PC built since 1998 has an operating system that comes complete with a media player we are always surprised that businesses, especially smaller ones, have been so slow to adopt the opportunity to add ‘rich media’ content to their sites. Without doubt video adds greatly to any user experience at it seems fair to say that given that broadband availability is increasing at an exponential rate a gap currently exists between customer expectation and brand fulfilment.

Flipside Digital and video streaming

We have our own streaming servers and deliver an increasing amount of streamed video for clients. We offer the following services:

• Capturing video in compatible streaming format
• Video scripting, production, shooting and editing
• Repurposing existing video for web streaming usage
• Voice-over scripting and production
• Integrating power-point and other presentation material for streaming

As a fully integrated Digital Agency we firmly believe video streaming and the inclusion of rich-media content will revolutionise the way people use and respond to the internet over the next few years.

If you would like to find out more about video streaming on your website please don’t hesitate to call.