Email Campaigns
& Email Marketing

Email – speak to your customer more directly for less cost

Email makes the world go around and everyday gazillions of emails fly around the planet and land up in an inbox somewhere. While there is a lot of talk about ‘spam’ – i.e. email communication you haven’t asked for and don’t want to get – the reality is that for most people most of the time a personal email is a welcome communication, especially if it’s about something they’re interested in knowing about.

While email has become a great marketing channel it’s not just about selling ‘stuff’. At Flipside Digital we also use broadcast email communications for schools, charities, IT companies, tour operators and a wide range of businesses and organisations who want to stay in touch with their ‘community’ and spread their ‘news’ in the easiest and most direct way.

Email marketing

The good news is that email is currently the most effective and profitable forms of selling online. In 2007 the Direct Marketing Association estimated that every dollar spent on email marketing yielded nearly $50 in return.

Better still for marketers looking for high ROI channels is the fact that email has revolutionised the cost of ‘mass mailing’. There is no print to pay for (and therefore no trees need to be cut down) and distributing the message comes at a fraction of the cost.

Email is also much quicker to distribute as you don’t have t wait for print or postal delivery – it literally is marketing at ‘the push of a button’.

In addition email is also extremely accountable and at Flipside Digital we have tracking tools that can mine activity data to a great depth telling you not only who has opened the email, but which links they have clicked through to within the content. If you are looking for insight into products, prices or creative messaging against a variety of targets email is marketing is the dream medium.

Email can also help you clean databases to further cut costs, and drive information into a CRM system. It goes almost without saying that email marketing works best when used to drive click-throughs to a pre-existing website and database.

How easy is it to run an email campaign?

At Flipside Digital we offer email design, email coding, email broadcasting and email database management. As a fully integrated digital agency we’ll also come up with campaign concepts to drive maximum impact.

All you really need to bring along is a brief and your database!

What about Codes of Conduct?

Quite sensibly email marketing, and the areas that surround it such as data collection, have become governed by a quite rigorous Code of Conduct. As a digital agency we welcome these developments and are ideally placed to give counsel on how to set up the best practice processes that have become industry standard with regard to driving opt-ins, collecting and storing email addresses online.

If you would like any more information about email campaigns and email marketing do not hesitate to call.